Spending Module

In the Spending Module, you'll see demographic information that is self-reported to the credit card companies such as age, household income, and children in the household. These are filterable to better understand a segment. 

Origin Behaviors Module

In the Origin Behaviors Module, you can select specific origin markets to see demographics based on household income, age, and the categories these markets engage with.

What is a dynamic visualization?

Think of a dynamic visualization as a snapshot in time of some aspect of your destination. A dynamic visualization differs from the data you get within your destination operating system because it is meant to show a specific and fixed timeframe, as a deep dive into targeted data insights.

How does it work to set up a dynamic visualization?

You work through the big questions you have and figure out the best way to go about finding the answer through data. Not sure what your questions are yet? Learn more about the different types of POVs and dynamic visualizations available. 

Geolocation and spending data come from the largest commercially available samples of travelers, but what does this mean for you?

Curious about sample sizes?

Zartico brings in data that many destinations have never had access to before, and makes it possible for you to see deeper into visitor trends in your destination. But the way we use this data may be new to you, so here's a little background on why we do what we do, with the Zartico sample size methodology.

Ensuring the security and confidentiality of our customer’s data is our top priority.

Working in partnership with our technology partners, Zartico ensures the highest level of security by employing industry best practices and state-of-the-art technology.

• Please feel free to read our complete security statement.
• And here is our privacy promise to you.

Average visitor spend is a helpful metric to see how much visitors are spending at a given time, category, or city.

The math for average visitor spend is total spend / total cardholders. If you are looking at three days and one cardholder spends across all three days, the average cardholder spend goes up because the visitor spend goes up, while the cardholder count stays the same.

In theory... I am in New York for 4 days- November 30 - December 1 (spanning 2 months). I spend $250 a day, or $1000 during the trip

1. If you look at my cardholder spend on a daily basis it is $250

2. If you look at the cardholder spend by month it is $500

3. If you look at the average cardholder spend for the year it is $1,000

Basically, any time you see a smaller time frame, the average visitor spend is going to go down.

The data Zartico provides goes back to January of 2021, but how far back any data we integrate from you will depend on other variables, such as when you set them up.

Details: Most data provided goes back to 2021, to allow for a long-term perspective on your visitor economy, including the ups and downs of the past two years. The exception is any data you have subscribed to or purchased to bring into the operating system, such as social media or lodging data, would then depend on your accounts with those data providers, but could go back up to two years.