Trusted by DMOs & State Tourism Agencies

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Visit North Carolina
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It's tough to know where to focus your marketing.

Your outdated data collection methods lead to inaccurate decisions.

Clicks and impressions don't reveal who visited and spent money, leaving your campaigns' impact unclear.

 

Targeting markets that don't yield quality visits wastes your marketing budget.

Zartico’s suite of marketing
performance solutions identifies your best-fit visitors for maximum impact.

 

Discover Zartico’s suite of marketing
performance solutions that identify your
best-fit visitors for maximum impact.

Strategic Planning + Profile Builder

Find visitors who will spend where (and when) it matters most.

Zartico shows you who stays longer, spends more, and visits the right places, so you can target the audience that will be most receptive to your ads.

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Lodging Pacing

Align your marketing with seasonal demand.

Tap into future booking data to reveal when visits will spike or dip, allowing you to strategically plan your marketing campaigns to create balanced demand.

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Website + Campaign Attribution

See which campaigns and web pages drive valuable visits.

Zartico connects website hits and campaign interactions to in-destination visits, giving you clear insights into which marketing efforts paid off.

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Testimonial

See how Lake Charles cooked up an award-winning campaign.

Using Zartico’s insights, this Louisiana city targeted Austin, TX — inviting residents to visit during the fall for a delicious culinary experience. The campaign got results:

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increase in web visitors

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increase in visitors from the Austin area

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increase in traveler spending

“We wanted to drive more economic impact, and that’s why we chose Austin over other markets. They are an audience that likes to spend, and we want them to spend that money in our community.”

Timoth Bush

Timothy Bush

Chief Marketing Officer Visit Lake Charles

 

How we do it 

Zartico integrates three unique data sets to optimize your marketing strategy

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Spending

Track where visitors spend their money

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Lodging

Know when they stay and for how long

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Geolocation

See where visitors come from and where they go

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Zartico goes beyond marketing.

Zartico provides the data you need to make informed decisions and create a sustainable, balanced visitor economy.

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Strategic Planning

Zartico provides the data you need to make informed decisions and create a sustainable, balanced visitor economy.
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Destination Development

Apply insights to guide community investments and boost local growth where it matters most.
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Impact Reporting

Communicate the impact of your visitor economy to your stakeholders, offering greater transparency and accountability.
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Benchmarking

Track your performance over time and benchmark it against similar destinations to maintain a competitive edge.

Watch This Video To Discover More

Why you can trust Zartico

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Transparency

Every piece of data we provide is auditable, so you can use insights to make responsible decisions with confidence.

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Quality

Our data science methodologies are unmatched in the industry — supported by a team of PhDs and two pending patents for normalization and hotspot filtering.

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Integrity

Zartico doesn’t just visualize regurgitated data — we use multiple data sets to verify, balance, and ensure our insights are complete and accurate.

Start driving visits from people who will make an impact.

The latest intelligence and inspiration

5 Ways to Maximize Destination Marketing with Zartico’s Website Attribution

Oct 22, 2024 10:28:10 AM |
 
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Good Marketing Isn’t Enough, But Great Marketing Is Within Reach

Oct 2, 2024 11:04:43 AM |
 
3 Min Read

Beneath the Surface, Lodging Data Is a Savvy Marketer's Goldmine

Sep 24, 2024 9:01:01 AM |
 
3 Min Read

Frequently Asked Questions

Have Question? We are here to help

What Demographics Can I see in ZDOS®

Spending Module

In the Spending Module, you'll see demographic information that is self-reported to the credit card companies such as age, household income, and children in the household. These are filterable to better understand a segment. 

Origin Behaviors Module

In the Origin Behaviors Module, you can select specific origin markets to see demographics based on household income, age, and the categories these markets engage with.

How to Understand Dynamic Visualizations

What is a dynamic visualization?

Think of a dynamic visualization as a snapshot in time of some aspect of your destination. A dynamic visualization differs from the data you get within your destination operating system because it is meant to show a specific and fixed timeframe, as a deep dive into targeted data insights.

How does it work to set up a dynamic visualization?

You work through the big questions you have and figure out the best way to go about finding the answer through data. Not sure what your questions are yet? Learn more about the different types of POVs and dynamic visualizations available. 

How does Zartico use large samples of data to help you have the clearest view of the visitor economy?

Geolocation and spending data come from the largest commercially available samples of travelers, but what does this mean for you?

Curious about sample sizes?

Zartico brings in data that many destinations have never had access to before, and makes it possible for you to see deeper into visitor trends in your destination. But the way we use this data may be new to you, so here's a little background on why we do what we do, with the Zartico sample size methodology.

Is my DMO data private and secure?

Ensuring the security and confidentiality of our customer’s data is our top priority.

Working in partnership with our technology partners, Zartico ensures the highest level of security by employing industry best practices and state-of-the-art technology.

 

What is average visitor spend?

Average visitor spend is a helpful metric to see how much visitors are spending at a given time, category, or city.

The math for average visitor spend is total spend / total cardholders. If you are looking at three days and one cardholder spends across all three days, the average cardholder spend goes up because the visitor spend goes up, while the cardholder count stays the same.

In theory... I am in New York for 4 days- November 30 - December 1 (spanning 2 months). I spend $250 a day, or $1000 during the trip

 

  1. If you look at my cardholder spend on a daily basis it is $250

  2. If you look at the cardholder spend by month it is $500

  3. If you look at the average cardholder spend for the year it is $1,000

Basically, any time you see a smaller time frame, the average visitor spend is going to go down.

How far back do you go with STR, Short Term, CC, Mobile, and Event Data?

The data Zartico provides goes back to January of 2021, but how far back any data we integrate from you will depend on other variables, such as when you set them up.

 

Details: Most data provided goes back to 2021, to allow for a long-term perspective on your visitor economy, including the ups and downs of the past two years. The exception is any data you have subscribed to or purchased to bring into the operating system, such as social media or lodging data, would then depend on your accounts with those data providers, but could go back up to two years.

Get Started with Zartico

- See a clear picture of your visitor economy and its impact.

- Understand the “why” behind trends and patterns at work in your destination.

- Prepare for “what’s next,” and shape a future where everyone thrives.

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