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Preparing for DOGE and Beyond: Auditability and Data-Driven Strategy

Dec 11, 2024 4:10:49 PM |
 
4 Min Read

5 Ways to Maximize Destination Marketing with Zartico’s Website Attribution

Oct 22, 2024 10:28:10 AM |
 
4 Min Read

Good Marketing Isn’t Enough, But Great Marketing Is Within Reach

Oct 2, 2024 11:04:43 AM |
 
3 Min Read

Beneath the Surface, Lodging Data Is a Savvy Marketer's Goldmine

Sep 24, 2024 9:01:01 AM |
 
3 Min Read

5 Data Points Every Destination Should Share With Stakeholders

Sep 12, 2024 9:59:25 AM |
 
4 Min Read

How Visit Baton Rouge is Using ZDOS® Insights To Light Up a Low Season

Sep 3, 2024 1:58:42 PM |
 
4 Min Read

10 Ways Destination Marketers Use Zartico Data to Achieve Success

Aug 28, 2024 4:04:07 PM |
 
4 Min Read

This Destination Leader Is Over Reporting Economic Impact

Aug 28, 2024 12:52:25 PM |
 
4 Min Read

How Impact Reporting Drives a Data-Backed Strategy at Travel Lane County

Aug 8, 2024 5:07:38 PM |
 
3 Min Read

The Local Dog Park May Be a Hotspot — but Not the Kind You Think

Aug 1, 2024 10:13:57 AM |
 
2 Min Read

In Uncertain Times, Savvy Leaders Make Bold Moves

Jul 23, 2024 3:26:02 PM |
 
3 Min Read

Destination Madison’s Data-Led Marketing Makeover With Zartico

Jun 28, 2024 2:58:20 PM |
 
3 Min Read

Meet Stephanie Reitter: Client Success Manager, Strategy at Zartico

Jun 17, 2024 9:13:08 AM |
 
4 Min Read

Meet Josh Derouin: SVP of Performance Marketing and Analytics at BVK

Jun 12, 2024 9:46:19 AM |
 
5 Min Read

5 Questions From Zarticon All Destinations Should Be Asking

May 31, 2024 4:29:09 PM |
 
3 Min Read

Reflections on Zarticon 2024: Critiquing Our Own Art

May 31, 2024 1:21:16 PM |
 
3 Min Read

Meet Abs King: Director of Product Innovation at Zartico

May 23, 2024 3:10:33 PM |
 
3 Min Read

Adopt & Drop — Vanity Metrics Edition

May 2, 2024 10:43:28 AM |
 
2 Min Read

Focus on Quality Visits to Optimize Your Marketing Efforts

Apr 17, 2024 3:19:51 PM |
 
3 Min Read

Meet Andria Godfrey: VP of Data Science at Miles Partnership

Apr 16, 2024 9:02:33 AM |
 
5 Min Read

Meet Josh Gibson: Tennessee’s Tourism Research Director

Apr 5, 2024 3:05:09 PM |
 
5 Min Read

No Silver Bullet: Why Integrating Data Sets Build Stronger Insights

Mar 28, 2024 10:41:07 AM |
 
3 Min Read

Meet Mike Phan: Full Stack Developer at Zartico

Mar 26, 2024 8:09:54 AM |
 
2 Min Read

Keys to Winning the Start-Up Game: Reflections on Five Years

Mar 5, 2024 12:22:46 PM |
 
6 Min Read

Color Me Accessible: ZDOS® Gets a New Color Palette

Feb 21, 2024 2:46:06 PM |
 
1 Min Read

Meet Chris Patino: Zartico’s Data Engineering Lead

Feb 14, 2024 12:23:29 PM |
 
4 Min Read

Charting the Course: Base Camp 2024

Feb 14, 2024 9:00:00 AM |
 
3 Min Read

Apply These 5 Takeaways From the Big Game to Your ZDOS® Data

Feb 13, 2024 6:26:50 PM |
 
2 Min Read

Epic Ride: How a W.V. County Used ZDOS® to Transform Local Tourism

Feb 12, 2024 1:47:17 PM |
 
4 Min Read

Red Light, Green Light: Calculating Confidence in Your Data

Jan 4, 2024 2:51:54 PM |
 
2 Min Read

What is Data Science? Making Meaning From Big Data

Dec 12, 2023 2:46:45 PM |
 
5 Min Read

It’s Time To Equip the Heroes of Our Stories — With Data

Dec 12, 2023 2:40:49 PM |
 
3 Min Read

A Layover Outside the Comfort Zone: My First Airport Conference

Oct 27, 2023 9:35:37 AM |
 
2 Min Read

Normalization Is Normal: Reflecting Reality in Big Data Sets

Oct 24, 2023 10:52:13 AM |
 
3 Min Read

How Data Helps You Look Awesome in These 6 Meetings

Sep 20, 2023 1:26:55 PM |
 
4 Min Read

It’s Time for Airports to Evolve Beyond Traditional Data Sources

Aug 24, 2023 2:27:24 PM |
 
2 Min Read

Why Airports Are Next On Our Digital Transformation Itinerary

Aug 15, 2023 12:03:04 PM |
 
1 Min Read

Place-Based Strategy: A High-Resolution Lens for Your Destination

Jul 17, 2023 3:47:05 PM |
 
4 Min Read

What We’re Seeing: Emerging Visitor Trends for Summer 2023

Jul 13, 2023 4:43:30 PM |
 
4 Min Read

This Night is Sparkling: Swifties and the Impact of The Eras Tour

Jul 7, 2023 3:50:56 PM |
 
3 Min Read

Data, Destinations, and the Art of Sailboat Racing

Jun 6, 2023 7:22:45 PM |
 
2 Min Read

Zarticon 2023: What We Learned from Our First User Conference

May 10, 2023 1:38:11 PM |
 
4 Min Read

How Asheville, N.C. Fuels Community Conversations With Data

May 10, 2023 12:25:00 PM |
 
4 Min Read

Miles Partnership First Agency Certified by Zartico Academy

Apr 27, 2023 10:11:18 AM |
 
2 Min Read

Why AI Probably Isn't the Future for Destination Content Strategy

Apr 24, 2023 10:56:58 AM |
 
5 Min Read

Geolocation Data 101: A Guide to Powerful Place-Based Insights

Apr 24, 2023 10:55:50 AM |
 
7 Min Read

The State of Meetings 2023: Destination Trends and Strategies

Mar 30, 2023 10:21:33 AM |
 
3 Min Read

7 Ways to Level Up and Become a Data Hero at Zarticon

Mar 7, 2023 10:13:41 AM |
 
2 Min Read

Smart Destinations Use Data to Tackle the Roads Most Traveled

Mar 6, 2023 11:12:27 AM |
 
4 Min Read

The Real Reason We Exist? Improving Resident Quality of Life

Feb 23, 2023 9:58:05 AM |
 
2 Min Read

Using ZDOS™ To Cook Up an Award-Winning Ad Campaign

Feb 10, 2023 2:38:27 PM |
 
2 Min Read

How Can DMOs Adapt to AI-Powered Search Engines?

Feb 9, 2023 11:44:37 AM |
 
2 Min Read

What I Learned From 80 Zarticans In My First Week On the Job

Feb 1, 2023 3:10:24 PM |
 
3 Min Read

Adopt and Drop - Advocacy Edition

Nov 2, 2022 10:08:42 AM |
 
2 Min Read

Moving from “That’s Awesome” to “Mission Critical”

Sep 21, 2022 12:43:43 PM |
 
2 Min Read

Insights to Outcomes - ESTO and Destinations International

Aug 23, 2022 10:43:38 AM |
 
2 Min Read

Insights to Outcomes- TTRA

Jul 19, 2022 9:43:32 AM |
 
2 Min Read

Insights to Outcomes- DMA West

Apr 12, 2022 3:41:39 PM |
 
2 Min Read

Driven: The Midwest Loop

Mar 10, 2022 1:11:08 PM |
 
3 Min Read

Against the Tide - Calm Before the Storm

Feb 28, 2022 3:39:27 PM |
 
3 Min Read

Driven: Pierre or Bust

Jan 27, 2022 8:57:04 AM |
 
2 Min Read

Art & Bourbon

Nov 12, 2021 9:20:46 AM |
 
1 Min Read

The Fox Watching the Zartico House - A New Hire Perspective

Nov 4, 2021 1:57:55 PM |
 
4 Min Read

Against the Tide - Back Out to Sea

Oct 19, 2021 12:38:54 PM |
 
2 Min Read

Adopt and Drop - CEO Edition

Sep 9, 2021 10:55:36 AM |
 
4 Min Read

Art & Airport Impact

Aug 6, 2021 8:13:10 AM |
 
1 Min Read

Small DMOs—Big Stories: A Mouse Preparing to Be a Lion

Aug 4, 2021 8:28:53 AM |
 
3 Min Read

From a Kiwi- Lessons on Sustainability & Stewardship

Jul 19, 2021 9:47:11 AM |
 
2 Min Read

An Unlikely Partner in Creating Culture….a Stuffed Animal Named Mona

Jul 1, 2021 10:34:33 AM |
 
2 Min Read

Two Years of Wonder—and Lessons Learned

Jun 28, 2021 2:32:28 PM |
 
5 Min Read

Johnny Sales And His Quest For Wonder

Jun 14, 2021 1:01:00 PM |
 
2 Min Read

Art & Wild Horses in Worcester County Maryland

Jun 4, 2021 11:08:18 AM |
 
2 Min Read

Art & Bass Fishing in Lake County, Florida

May 27, 2021 9:42:08 AM |
 
1 Min Read

Words to Adopt and Drop

Apr 21, 2021 11:07:57 AM |
 
2 Min Read

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