Apply These 5 Takeaways From the Big Game to Your ZDOS® Data
On Sunday night, I found myself multi-tasking — watching my Chiefs win the Super Bowl for the third time in four years and writing product updates. I started thinking about the similarities of playing in both.
Destinations turn to the Zartico Destination Operating System (ZDOS®) to use new insights to compete and win, just like the team trying to finish #1. So what would it look like to approach data intelligence like you’re playing in the biggest game of your career?
Here are five takeaways from Sunday's big game that you can apply to leveraging ZDOS® insights for destination leadership:
Define — and aspire to be — a dynasty
Insights are more powerful now than ever before. Don’t waste their potential by using them only to report on what has happened — instead use them to influence what will happen.
And don’t settle for sitting around, waiting to be invited to the table — use data to pull up a chair. Heck, go ahead and lead the table, your board, and your stakeholders with the data you need for place-based strategic planning.
Recognize the importance of defense
A top defense is always prepared and anticipates everything. After all, there’s a reason why the axiom “offense wins games, defense wins championships” has become a cliché.
Improve your local advocacy by backing up all your decisions with timely, relevant data. This establishes your credibility and secures your place in forward-focused conversations. The key to advocacy — and winning the long game — is using proactive defense as your offensive strength.
Create responsive marketing, and adjust accordingly
Timely insights give you the information you need to change your campaigns on the fly. Take a look at what happened when Uber Eats revealed its ad spot before the big game and received some critical feedback. Their marketing team responded by editing the spot before it aired live.
Because ZDOS® is powered by near real-time insights, you can improve your results and maximize your investment by optimizing mid-campaign — instead of waiting on a survey.
Rely on your supporting cast
Usher’s halftime show brought in a half dozen other famous performers, plus dancers, acrobats, roller skaters, and an entire marching band. It was undoubtedly Usher’s show, but he shared the spotlight with everyone involved to create an unforgettable spectacle.
Empower your team to use your ZDOS® insights, to optimize their efforts, and to share with other community leaders and stakeholders. Make the whole community part of the show.
Avoid overtime
There was a tense overtime to define a winner of Sunday’s game. (49ers didn’t have a chance.) Your ZDOS® is an easy operating system that does the work for you — use it as an efficient tool so you don't have to work overtime.
The more we compete, the more we progress as an industry. Insights will help your destination win and become a dynasty. With a dynasty comes a bit of jealousy, but remember sometimes the greatest heroes are the ones who walk the path of the villain. Use your insights to win, again and again.
