Why Airports Are Next On Our Digital Transformation Itinerary

Airports are our gateways to possibility. More than 2 million of us walk into airports every single day in the U.S., seeking new experiences through the places that attract our imaginations.

But despite the critical role airports play in the global travel industry — the 10th largest industry in the world — these organizations often operate without visibility into the data they need to be truly innovative and competitive in the 21st century.

We founded Zartico on the belief that tourism is a force for good. And while our own experience and expertise led us to begin our work with destination organizations, we quickly recognized that our data can transform many kinds of places — including airports. So we got to work building something new.

At the risk of mixing transportation metaphors, airports and destinations tend to find themselves in the same boat. 

Both are complex systems with many interrelated operations, policies, and stakeholders. Both faced enormous disruption during the COVID-19 pandemic forcing them to change how they do business. And both destinations and airports are limited by the small amount of transactional data they collect. 

This means it’s increasingly difficult for airport leaders to be confident in the decisions they need to make about the future. How do you increase your parking utilization? Where should you advertise? What markets should you focus on? When do you know the timing is right to begin a new campaign? And perhaps the most crucial — how do you bring stakeholders together to create the alignment required for success?

We created a solution for these pain points and more. 

ZDOS™ Airport brings together everything we’ve learned about working with massive data sets, and it explores how we might apply this powerful information to the unique needs of airports.

The insights inside of ZDOS™ Airport are brand new, purpose-built for airport leaders based on countless conversations with operators, and they’re designed to equip airports to grow, evolve, and compete:

  • Inbound and outbound passenger origin markets
  • Market share comparing competing airports within the local catchment area
  • Dual observation of passengers who fly into competing airports to reach the local destination
  • Cross-visitation observing where inbound passengers visit within the destination
  • Parking utilization comparing on-site and off-site parking services

Creating these new possibilities for airports is simultaneously driving product innovations — including next-level data normalization, time-saving summarization, and in-product cross-visitation — that will reverberate into future improvements across all of our products and services.

This is just the first leg of the journey, and there is so much more to come. Keep your eyes on the skies for what’s next.