Geolocation data is a powerful tool to understand and anticipate when, where, and how people move through and engage with a destination.

Paired with Zartico’s Place-Based Strategy and other licensed data sets, geolocation data opens your eyes to the full impact on the visitor economy by focusing on the ways people engage not just with individual businesses, but with all kinds of places, neighborhoods, and regions.

Every 24 hours, we ingest data from more than 1.6 billion mobile devices from over 180 countries - the highest frequency and highest resolution geolocation data stream commercially available on the market. 

We start with the raw data sets, then apply advanced techniques and proprietary machine learning developed by Zartico’s Data Science team. This transforms raw data into a valuable information source that is accurate, reliable, and poised to answer the questions destination leaders ask.

Read more about where geolocation data comes from and how best to use movement insights.