Zartico Announces Senior Leadership Team, New Board Member and Hires Supporting Launch of Its Data Discoveries for Travel and Entertainment Marketing Performance Solution
Zartico Bolsters Its Leadership Team as It Launches a Transformational MarTech Solution to Provide Data-Driven Answers and Analysis to Travel and Entertainment Marketing Issues
SALT LAKE CITY, UT- (January 6, 2025) — Zartico, an emerging MarTech company based in Salt Lake City, Utah, has moved beyond data aggregation to applying its advanced data science technology to deliver innovative marketing performance solutions for destinations and place-based businesses and their agencies.
“By transforming complex data into actionable insights, Zartico’s data illuminates the hidden patterns of people and places embedded within movement and spending signals to empower marketers to identify and engage their ideal customers at the optimal time, optimize marketing tactics to maximize effectiveness and communicate real-world impact,” said Sarah Lehman, Zartico CEO.
As part of this pivot, Zartico has elevated Nicole Brownell as Chief Operating Officer and hired Regine Lawton as Chief Technology Officer. Brownell offers two decades of organizational growth and advanced behavioral marketing experience to support Zartico's trajectory as she serves as COO. Lawton brings over three decades of experience leading digital transformations and driving innovation to deliver growth, efficiencies and scale including Modern Technologies Consulting, AeroVironment, Technicolor and Apple Inc. This female-powered trio, Lehman, Brownell and Lawton, share their designation as Exceptional Women Alliance awardees, an accreditation for high-level women leaders who exhibit exceptional leadership. The women are joined on Zartico’s Senior Leadership Team by Jay Kinghorn, Chief Innovation Officer.
Zartico also announces the hire of Josh Derouin who will serve as SVP of Partnerships, leading Zartico’s partner program with years of agency experience in innovative media analytics and insights. His background complements Zartico’s robust partnerships with over 55 agencies and channel partners.
Staci Mellman, who was most recently the Chief Marketing Officer for Brand USA, will serve Zartico as Executive Advisor, Growth and Strategy. She brings a depth of place-based marketing expertise with real-world applications and results from her nearly 12-year tenure at Visit Florida serving as Chief Marketing Officer.
In addition, Zartico welcomed a new technology board member, Julian Castelli, a seasoned Board Director & Operating Partner for Growth-Stage Tech Companies.
“These additions to the Zartico team represent our commitment to building around our new marketing product line to ensure its growth and customer success,” said Ryan Kruizenga of Arthur Ventures.
“We’ve been working with these massive data sets for five years, including filing multiple patents. Our data findings have revealed the unbiased human movement and spending patterns that activate the ability to identify, engage, optimize and we are leaning in with our products to meet this long-awaited marketing need,” said Kinghorn.
Zartico’s advanced data is carving the way to the company’s expansion beyond Destination Marketing organizations and into the broader travel and entertainment industries. Zartico now serves marketers and agencies promoting destinations, resorts, ski areas, attractions, and arenas.
About Zartico:
Zartico is a leading marketing technology company that applies advanced data science and proprietary technology to deliver innovative marketing performance solutions to the travel and entertainment industries.
Zartico’s products include the Zartico Destination Operating System® (ZDOS®), Digital Campaign Optimization (DCO) with Agency Connect, and the soon-to-launch Z5. These data insights products identify quality visitation through understanding the customers who come, spend, and stay. The technology includes profile building, market opportunities, lodging performance, website attribution, benchmarks, and comparative analysis. DCO evaluates advertising performance to acquire high-value customers and enable users to act on the information quickly and efficiently by reducing waste and maximizing ROI.
Based in Salt Lake City, Utah, Zartico has decades of experience in technology, tourism, and destination and travel marketing.
