Creating the gold standard in destination data mapping
Your destination is like no other. The unique arrangement of places — parks, restaurants, shops, hotels, businesses, trails, museums, neighborhoods — is as singular as a fingerprint.
Zartico’s Place-Based Strategy uses a tested methodology and expert standards to map your distinctive collection of places. This allows us to integrate four powerful data sets to illuminate trends and deliver actionable insights tailored to your destination’s needs.
Our GIS experts do the heavy lifting
We start by setting boundaries. The geographic boundary — typically a census-designated boundary such as a city, county, or state — contains all of the places that make up your destination.
The boundary is used to determine whether a person actually visited or spent money within the destination. It’s also critical for normalizing the incoming data streams.
From there, we begin filling the boundary with points of interest — or as we call them, places of impact (POIs, for short).
Our GIS team identifies key visitation drivers, and then adds in additional places from our extensive global database. This ensures we’re measuring the impact of the full visitor experience, including the main attraction (like the Grand Canyon) and other places a visitor will stop along the way (like the diner or gas station down the road).