Turn website engagement into real-world visits
Your website is your #1 tool to educate, influence, and convert potential visitors. But without clear attribution, how do you know what’s working?
Zartico’s Website Attribution connects website activity with real-world arrivals, showing exactly which content drives visitors to your destination while measuring the effectiveness of your social media.
Create content that converts
Identify which pages real visitors — not just casual browsers — engage with and use for planning.
Time marketing to visitor behavior
Understand how long it takes from the first website visit to actual arrival.
Lodging Pacing: See where you’re going
Would you drive a car with no windshield and only a rearview mirror to guide you? This is exactly how destination leaders have been navigating market changes for decades — but no longer.
Look up to six months into the future, understanding upcoming changes in demand, stay value, and length of stay. Pinpoint high and low visitation periods and plan for them in advance. Develop marketing strategies to influence future bookings, and measure the impact of your efforts.
- Future bookings vs. past performance
- Trends in stay value and market importance among top 10 feeder markets
- 30- and 90-day heatmaps show upcoming busy or slow periods at a glance
Optimize digital campaigns
Pinpoint which origin markets and content types drive the most impact.
Your website has the answers — it’s time to listen.
Your website has a lot to tell you — are you listening?
Ready to unlock lodging insights for your destination? Talk to our team today.
