When you have the best data, tools, and insights, you don’t just compete — you dominate.
Zartico’s Integrated Data Model is built on novel data methodologies and AI-driven intelligence that reveal the patterns of people and places, ensuring you reach the right visitors at the right time with unprecedented precision.
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Maximize ROI. Drive growth. Stay ahead.
Our applied insights fuel the most effective campaigns possible, helping you:
- Maximize your investment. Align spending with high-impact opportunities.
- Drive the greatest ROI. Turn insights into measurable business growth.
- Increase engagement. Target high-value audiences with laser precision.
Manage growth strategically. From combating over-tourism to filling gaps in need periods, we’ve got you covered.
Our secret? The most advanced data model in the game
Zartico’s advanced Integrated Data Model ingests raw, unbiased observational data streams, stabilizes them for accuracy, and merges them through machine learning to reveal actionable consumer behavior insights.
- Identify high-value travelers through real-time movement and spending data.
- Engage them at the perfect moment with AI-driven audience intelligence.
- Optimize campaign performance using precision-driven analytics.
- Communicate impact with clarity, giving stakeholders proof of success.
Bringing together the largest available data streams
Geolocation
See where visitors come from
and where they go
1.6 billion global devices
Daily granularity
Spending
Track where visitors spend their money
8.8 billion annual transactions
4 major credit and debit card brands
Lodging
Know when they stay and for how long
13 million hotel rooms + STVR units
135+ national brands
Website
Connect online engagement to in-person behavior
Integrates with GA4
Includes social media performance
The ZDOS® strategic planning solution is fueled by our proprietary Integrated Data Model. Only Zartico combines the highest frequency and highest resolution lodging data, spending data, and geolocation data into a single solution.
Layered together, these data sets create a complete picture of what’s happening in your destination.
From Raw Data to Reliable Insights: Partner Perspectives
"Zartico has made clear that they fully embrace the obligation to ensure that they only include accurate, reliable lodging and short-term rental data in their platform.
We applaud Zartico's increased standards, and we're proud to partner with them to provide our co-customers with historical and forward-looking data they can trust."
Jason Sprenkle, CEO, Key Data
"Zartico’s application of Azira solutions is a great example of geolocation data signals helping customers make critical business decisions with better information.
Their innovative approach combined with their deep industry knowledge enables them to extract the most impactful signals to provide a reliable and high quality product to their customers.”
Gladys Kong, CEO, Azira
From Raw Data to Reliable Insights: Partner Perspectives
"Zartico has made clear that they fully embrace the obligation to ensure that they only include accurate, reliable lodging and short-term rental data in their platform.
We applaud Zartico's increased standards, and we're proud to partner with them to provide our co-customers with historical and forward-looking data they can trust."
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"Zartico’s application of Azira solutions is a great example of geolocation data signals helping customers make critical business decisions with better information.
Their innovative approach combined with their deep industry knowledge enables them to extract the most impactful signals to provide a reliable and high quality product to their customers.”
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The ZDOS® strategic planning solution is fueled by our proprietary Integrated Data Model. Only Zartico combines the highest frequency and highest resolution lodging data, geolocation data, spending data, and event data into a single solution.
Layered with public data sources, partner-specific subscriptions, and online analytics, these data sets create a complete picture of what’s happening in your destination.
Learn more about Zartico’s data sets
Pair event data with geolocation, lodging, and spend insights to see the impact across the entire visitor economy. Anticipate upcoming high-volume periods due to large events or school holiday timing. Understand which venues are driving visitation, and identify opportunities to introduce attendees to the full destination experience.
More Data Sets
Employee Testimonials
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"Zartico has a great culture. We all come from different places but we created a safe place to coexist and achieve our goals and have each other’s back while doing so."
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"The supportive culture, opportunities for growth, and commitment to innovation make Zartico an exceptional place to build a career."
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