Zarticon 2024

Charlotte, N.C. May 13-15

Register Now
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Zartico’s Educational User Conference
Will Change The Way You Look At Things

Life never stops teaching, so we never stop learning. Zarticon is an exclusive classroom of ideas, passion, and culture. We gather annually to align with goals of learning from the past, teaching the present, and embracing future changes.

Save the date for Zarticon 2025 in Aurora, Colorado — May 12-14

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May 2025

We begin at 3 p.m. on Monday, May, 13, and adjourn just before noon on Wednesday, May 15.

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This year’s event will be hosted at the Marriott City Center in

AURORA, COLORADO
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Registration is free*

Open to Zartico clients only.

Zartico’s Educational User Conference
Will Change The Way You Look At Things

Life never stops teaching, so we never stop learning. Zarticon is an exclusive classroom of ideas, passion, and culture. We gather annually to align with goals of learning from the past, teaching the present, and embracing future changes.

Zarticon 2024 Brand copy_NC 2-1
May 13-15

We begin at 3 p.m. on Monday, May, 13, and adjourn just before noon on Wednesday, May 15.

Zarticon 2024 Brand copy_CLT 2-1

This year’s event will be hosted at the Marriott City Center in

CHARLOTTE, NORTH CAROLINA
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Registration is free*

Open to Zartico clients only.

*Open to Zartico clients only. There is no registration fee for attendees, but space is limited. Zarticon is for clients who use ZDOS® and those who want to improve their data literacy.

 

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Level up your
data literacy

Leverage data to build better communities and unlock new possibilities. Learn how to use your data to tell more empowering destination stories.

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Power up your
ZDOS® skills

Pack your laptop! Hands-on breakout sessions — with expert support — invite both new and advanced users to dive into their own data to find the insights that drive outcomes.

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Link up and learn from industry peers

Hear from destination clients across the country and build community with fellow ZDOS® users.

What to expect

Data heroes are destined to become the most powerful leaders in their destinations, and training is key.

Registration is free for attendees and includes all programming and events, plus five meals. Attendees are responsible only for their travel and lodging costs. Enjoy 15+ sessions led by Zartico experts, data partners, top industry agencies and client destinations. There will also be plenty of time to connect with other attendees, and perhaps even an exclusive sneak peek at ZDOS® features.

*Open to Zartico clients only. There is no registration fee for attendees, but space is limited. Zarticon is for clients who use ZDOS® and those who want to improve their data literacy.

Data Image
Level up your data literacy

Leverage data to build better communities and unlock new possibilities. Learn how to use your data to tell more empowering destination stories.

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ZDOS Image-1

Power up your ZDOS® skills

Pack your laptop! Hands-on breakout sessions — with expert support — invite both new and advanced users to dive into their own data to find the insights that drive outcomes.

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Peers Image
Link up and learn from industry peers

Hear from destination clients across the country and build community with fellow ZDOS® users.

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What to expect


Registration is free for attendees and includes all programming, events, and meals. Attendees are responsible only for their travel and lodging costs. Power up your skills in 15+ sessions led by client destinations and Zartico experts. Enjoy time to connect with other attendees, and perhaps even get an exclusive sneak peek at upcoming ZDOS® innovations.

Why This is a Can’t-Miss Educational Event

Zarticon is a value-packed two day educational experience ideal for ZDOS® users and those who wish to deepen their data literacy to better understand and harness the power of visitor data for their communities.

Registration is free for attendees and includes all programming and events, plus five meals. Attendees are responsible only for their travel and lodging costs.

 

Agenda

 

Noon – 3:00 PM

Arrivals & Registration

3:00 - 3:15 p.m.

3:15 - 3:30 p.m.

3:30 - 4:10 p.m.

 

 

 

4:10 - 4:55 p.m.

6:00 - 7:00 p.m.

Opening Reception - Event Hub

7:00 - 9:00 p.m.

Dinner + Celebrating the Data Hero Award Winners - Charlotte Ballroom

8:00 - 9:00 a.m.

9:00 - 9:35 a.m.

9:35 - 10:00 a.m.

10:00 - 10:30 a.m.

Break

10:30 - 11:00 a.m.

10:30 - 11:00 a.m.

10:30 - 11:00 a.m.

10:30 - 11:00 a.m.

11:00 - 11:15 am

Break

11:15 - 11:45 a.m.

11:15 - 11:45 a.m.

11:15 - 11:45 a.m.

11:15 - 11:45 a.m.

11:45 a.m. - 1:00 p.m.

Lunch

1:00 - 1:30 p.m.

1:00 - 1:30 p.m.

1:00 - 1:30 p.m.

1:00 - 1:30 p.m.

1:30 - 1:45 p.m.

Break

1:45 p.m. - 2:15 p.m.

1:45 p.m. - 2:15 p.m.

1:45 p.m. - 2:15 p.m.

1:45 p.m. - 2:15 p.m.

2:15 - 2:30 p.m.

Break

2:30 - 3:00 pm

3:00 - 4:00 p.m.

Destination Roundtable: Choose-Your-Own-Adventure

4:00 - 5:00 p.m.

  • Skylar Houck, Marketing Coordinator, Visit Tampa Bay
  • Jay Cloutier, Director of Sales, Discover Albany
  • Ashley Johnson, SVP & CMO, Visit Newport Beach
  • Katie Kole, Senior Marketing Director, Visit Tallahassee
  • Cassie Townsend, Director of Digital Media & Content, Charlotte Regional Visitors Authority 

  • And more!

6:30 - 10:00 p.m.

Social Hour + Dinner @ Discovery Place Science Museum

8:00 - 9:00 a.m.

Breakfast

9:00 - 9:30 a.m.

9:30 - 10:15 a.m.

10:15 - 10:30 a.m.

10:30 - 10:45 a.m.

Break

10:45 - 11:30 a.m.

11:30 - 11:45 a.m.

Meet Our Keynote Speakers

Noah Scalin

Britney Muller

Check out our sessions from Zarticon 2024

 

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Noah Scalin - Zarticon

Keynote Speaker

Art of Innovation

Noah Scalin

 

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Britney Muller - Zarticon Promo

Keynote Speaker

Putting AI Into Action

Britney Muller

 

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Dan Quandt – Visit Waco, TX – Destination Leadership_ Using Lodging Data to Lead your Board

Destination Leadership

Using Lodging Data to Lead Your Board

Dan Quandt, Visit Waco, TX

 

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Fallon Tullier - Visit Baton Rouge - Destination Optimization_ A Recipe for Driving Off-Season Demand

Destination Optimization

A Recipe for Driving Off-Season Demand

Fallon Tullier, Visit Baton Rouge

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Josh Gibson – Tennessee Tourism – From City Lights to Country Nights_ How You Can Influence Visitor Behavior Edit

Demand Optimization

How You Can Influence Visitor Behavior

Josh Gibson, Tennessee Department of Tourism

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Racene Friede – Glacier Country Tourism – The Small and Mighty_ Think Big, Think Disruptive, Execute with Insights (1)

Destination Leadership

The Small and Mighty

Racene Friede, Glacier Country Tourism

Data Hero Awards

Data Hero Awards

Zartico’s Data Hero Awards recognize the teams and initiatives that use data to create an outsized impact on the visitors, residents, and future prosperity of a destination. We look forward to celebrating our inaugural Data Hero Award winners at Zarticon 2024!

LEARN MORE

Why This is a Can’t-Miss Educational Event

Zarticon is a value-packed two day educational experience ideal for ZDOS® users and those who wish to deepen their data literacy to better understand and harness the power of visitor data for their communities.

Registration is free for attendees and includes all programming and events, plus five meals. Attendees are responsible only for their travel and lodging costs.

 

Register Now

Data Hero Awards

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Zartico’s Data Hero Awards recognize the teams and initiatives using data to create an outsized impact on the visitors, residents, and future prosperity of a destination. Congratulations to the winners of our 2024 “Golden Monas,” and stay tuned for entry information in early 2025.

LEARN MORE

Get event updates 

 

Hotel and Travel Information

Charlotte Marriott City Center
100 West Trade Street
Charlotte, NC 28202

Situated in the heart of the vibrant uptown district, the Charlotte Marriott City Center offers a touch of modern chic with city skyline views.

The Marriott is a 15-minute drive from the Charlotte Douglas International Airport (CLT).

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BOOK YOUR ROOM

Zarticon Partners