Zarticon 2024
Charlotte, N.C. May 13-15
Zartico's Educational User Conference Will Change The Way You Look At Things
Life never stops teaching, so we never stop learning. Zarticon is an exclusive classroom of ideas, passion, and culture. We gather annually to align with goals of learning from the past, teaching the present, and embracing future changes.
May 12-14
The main conference begins Monday afternoon and adjourns just before noon on Wednesday.
This year’s event will be hosted at the Hyatt Regency in
Aurora, Colorado
Registration is free*
Open to Zartico clients only.
What you can expect in 2025
Zarticon is two packed days of information and connection. Enjoy 15+ sessions led by Zartico experts, client destinations, and top industry agencies — plus opening and closing keynote speakers, an awards dinner, and plenty of peer networking.
Dive into discussions about the art and science of data-driven marketing, plus workshops to level-up your skills working with Zartico tools. Your free registration includes all programming and events, plus five meals, snacks, and swag.
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2025 Data Hero Awards
Zartico’s Data Hero Awards recognize the teams and initiatives that use data to create an outsized impact on the visitors, residents, and future prosperity of a destination. We look forward to celebrating our Data Hero Award winners at Zarticon 2025!
What do past attendees think?
“I learn a TON at this conference. I like the hands-on time and digging into the modules the most.”
“I've attended both years and Zarticon is — no exaggeration — the best organized, fast-paced conference. The sessions are exactly the right length. It's a good mix of data/analytics and creativity, and it's FUN!”
“There are two primary takeaways that I look forward to each year at Zarticon: connection and education. The connections I make with other destinations are very meaningful, and I’m able to bring back new ways to utilize the ZDOS® for my clients.”
Zartico’s Educational User Conference
Will Change The Way You Look At Things
Life never stops teaching, so we never stop learning. Zarticon is an exclusive classroom of ideas, passion, and culture. We gather annually to align with goals of learning from the past, teaching the present, and embracing future changes.
May 13-15
We begin at 3 p.m. on Monday, May, 13, and adjourn just before noon on Wednesday, May 15.
This year’s event will be hosted at the Marriott City Center in
CHARLOTTE, NORTH CAROLINA
Registration is free*
Open to Zartico clients only.
*Open to Zartico clients only. There is no registration fee for attendees, but space is limited. Zarticon is for clients who use ZDOS® and those who want to improve their data literacy.
Level up your
data literacy
Leverage data to build better communities and unlock new possibilities. Learn how to use your data to tell more empowering destination stories.
Power up your
ZDOS® skills
Pack your laptop! Hands-on breakout sessions — with expert support — invite both new and advanced users to dive into their own data to find the insights that drive outcomes.
Link up and learn from industry peers
Hear from destination clients across the country and build community with fellow ZDOS® users.
Noon – 3:00 PM
3:00 - 3:15 p.m.
Sarah Lehman
CEO, Zartico
Ted Sullivan
CMO, Zartico
Gina Sheridan
CMO, Charlotte Regional Visitors
3:15 - 3:30 p.m.
Abs King
Director of Product Innovation, Zartico
3:30 - 4:10 p.m.
Ted Sullivan
CMO, Zartico
Evan Saunders
VP of Global Travel & Hospitality Sales, Azira
Melanie Brown
Executive Director of Data Insights, Key Data
4:10 - 4:55 p.m.
Britney Muller
SEO + ML Consultant
6:00 - 7:00 p.m.
8:00 - 9:00 a.m.
9:00 - 9:35 a.m.
Vic Isley
President & CEO, Explore Asheville
Nicole Brownell
CXO, Zartico
9:35 - 10:00 a.m.
Jay Kinghorn
CIO, Zartico
10:00 - 10:30 a.m.
10:30 - 11:00 a.m.
Dan Quandt
Director of Conventions and Tourism
Katie Cook
VP Strategic Services, Zartico
10:30 - 11:00 a.m.
Josh Gibson
Research Director, Tennessee Department of Tourist Development
Katie Stadius
Director of Product Experience, Zartico
10:30 - 11:00 a.m.
Hannah Gott
Marketing Coordinator, Destination Madison
Lauren Wegmann
VP of Client Experience, Zartico
10:30 - 11:00 a.m.
Stuart Maas
Senior Director of Marketing & Business Development, Visit Lake Tahoe
Danielle Ackerman
Director of Client Strategy, Zartico
11:00 - 11:15 am
11:15 - 11:45 a.m.
Dan Quandt
Director of Conventions and Tourism
Katie Cook
VP Strategic Services, Zartico
11:15 - 11:45 a.m.
Josh Gibson
Research Director, Tennessee Department of Tourist Development
Katie Stadius
Director of Product Experience, Zartico
11:15 - 11:45 a.m.
Hannah Gott
Marketing Coordinator, Destination Madison
Lauren Wegmann
VP of Client Experience, Zartico
11:15 - 11:45 a.m.
Stuart Maas
Senior Director of Marketing & Business Development, Visit Lake Tahoe
Danielle Ackerman
Director of Client Strategy, Zartico
11:45 a.m. - 1:00 p.m.
1:00 - 1:30 p.m.
Racene Friede
President CEO, Glacier Country Tourism
Katie Cook
VP of Strategic Services, Zartico
1:00 - 1:30 p.m.
Fallon Tullier
Research & Technology Manager, Visit Baton Rouge
Lauren Wegmann
VP of Client Experience, Zartico
1:00 - 1:30 p.m.
Alicia Quinn
Deputy Executive Director, New Jersey Travel & Tourism
Karen Paton
Media Director, Dana Communications
Katie Stadius
Director of Product Experience, Zartico
1:00 - 1:30 p.m.
Stephen Hoshaw
Sr. Director of Tourism Marketing, Travel Lane County
Danielle Ackerman
Director of Client Strategy, Zartico
1:30 - 1:45 p.m.
1:45 p.m. - 2:15 p.m.
Racene Friede
President CEO, Glacier Country Tourism
Katie Cook
VP of Strategic Services, Zartico
1:45 p.m. - 2:15 p.m.
Fallon Tullier
Research & Technology Manager, Visit Baton Rouge
Lauren Wegmann
VP of Client Experience, Zartico
1:45 p.m. - 2:15 p.m.
Alicia Quinn
Deputy Executive Director, New Jersey Travel & Tourism
Karon Paton
Media Director, Dana Communications
Katie Stadius
Director of Product Experience, Zartico
1:45 p.m. - 2:15 p.m.
Stephen Hoshaw
Sr. Director of Tourism Marketing, Travel Lane County
Danielle Ackerman
Director of Client Strategy, Zartico
2:15 - 2:30 p.m.
2:30 - 3:00 pm
Nicole Brownell
CXO, Zartico
Danielle Ackerman
Director of Client Strategy, Zartico
3:00 - 4:00 p.m.
4:00 - 5:00 p.m.
6:30 - 10:00 p.m.
8:00 - 9:00 a.m.
9:00 - 9:30 a.m.
Jay Kinghorn
CIO, Zartico
9:30 - 10:15 a.m.
Ashton English
Tourism Data Specialist, Visit North Carolina
Laura White
Senior Director, Charlotte Regional Visitors Authority
Donna Carpenter
President/CEO, Explore Cabarrus
Michael Applegate
Director of Tourism Development, Go Gaston N.C.
10:15 - 10:30 a.m.
Andreas Weissenborn
VP of of Research and Advocacy, Destinations International
10:30 - 10:45 a.m.
10:45 - 11:30 a.m.
Noah Scalin
Founder, Another Limited Rebellion
11:30 - 11:45 a.m.
Sarah Lehman
CEO, Zartico
Jay Kinghorn
CIO, Zartico
Nicole Brownell
CXO, Zartico
Ted Sullivan
CMO, Zartico
Data Hero Awards
Zartico’s Data Hero Awards recognize the teams and initiatives that use data to create an outsized impact on the visitors, residents, and future prosperity of a destination. We look forward to celebrating our inaugural Data Hero Award winners at Zarticon 2024!
Why This is a Can’t-Miss Educational Event
Zarticon is a value-packed two day educational experience ideal for ZDOS® users and those who wish to deepen their data literacy to better understand and harness the power of visitor data for their communities.
Registration is free for attendees and includes all programming and events, plus five meals. Attendees are responsible only for their travel and lodging costs.
Ready to connect with peers and learn to use your ZDOS in new and exciting ways?
Join us in Aurora and register today!
Hotel & Travel Information
Hyatt Regency Aurora-Denver Conference Center
13200 E 14th Place
Aurora, CO 80011
Discover the unique community of Aurora, the Gateway to the Rockies, from your base camp at this well-appointed conference hotel.
The Hyatt Regency is about a 25-minute drive from Denver International Airport (DEN).
Hotel and Travel Information
Hyatt Regency Aurora-Denver Conference Center
13200 E 14th Place
Aurora, CO 80011
Discover the unique community of Aurora, the Gateway to the Rockies, from your base camp at this well-appointed conference hotel.
The Hyatt Regency is about a 25-minute drive from Denver International Airport (DEN).
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Zarticon Partners
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Zartico’s Inaugural User Conference
May 3-5, 3023
Tampa, FL
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt