States have a fundamentally different role than city and county tourism offices. View your visitor economy from a macro statewide perspective while also diving into micro-level regional detail.

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Zartico’s DCO offers our Agency Connect data feed that directly delivers intelligence from our Proprietary Integrated Data Model into agency tech stacks, providing our partners with unparalleled normalized and cleaned data with modern data science at their fingertips.

Speed-Organic

Save time and money through our Agency Connect Feed

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Gain a competitive advantage with the feeds served directly to you for advanced analytics and modeling

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IDM-Organic

Gain the trusted and defensible benefits from our patented science without the work!

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Unique Performance Calculations for Smarter Decision-Making

Our structured, machine-readable data insights are delivered weekly and integrate seamlessly with your analytics stack. Additionally, agencies can leverage custom formulas built from our raw data to uncover hidden patterns and opportunities:

  • Cost Per Visitor
  • Market Efficiency Index
  • Optimal Frequency Analysis
  • Time-to-Conversion Decay Curve
  • High-Value Visitor Segmentation
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Why this matters:

Place-Based Marketers, Attractions, Venues, Retail, Entertainment, Tourism, and More

  • See the complete customer journey. Connect marketing investment to actual visitation, spending, and audience behavior.
  • Optimize spend in real-time. Shift budgets toward high-performing channels, vendors, and audience segments.
  • Prove economic impact. Show stakeholders and investors clear, data-backed marketing performance results.
  • Gain the insights you need to prove, optimize, and grow your marketing efforts.

Who We Partner With

Why Agencies Choose Zartico

  • End the fragmentation. No more jumping between multiple platforms—get unified campaign performance insights in one place.
  • Prove real-world marketing impact. Our DCO (Digital Campaign Optimization) measures actual visitation lift and spending trends—not just digital engagement.
  • Strengthen your agency’s value. Differentiate your services with Zartico Partner Certification, exclusive training, and co-branded marketing opportunities.
  • Give your clients the clarity they need to see how marketing translates into real-world impact.
Agencies

Technology & Data Partners

Why Tech Partners Choose Zartico:

  • Enhance your analytics & reporting solutions. Integrate Zartico’s insights into your platforms to provide destination marketing performance data.
  • Expand your measurement capabilities. Leverage Zartico’s real-time media and visitation insights for deeper performance analytics.
  • Seamless Data Feeds. Deliver trusted, high-resolution marketing intelligence to your clients with ease.
  • Power your platforms with independent, real-world marketing performance data.
Tech+Data Partners

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Insights that fuel action and strategy 

Don’t save your data for the end-of-campaign report — use it to improve in-flight campaigns,
reduce ad waste, and identify opportunities in new markets or vendors.

Impressions

  • Validate early campaign performance.
  • Balance impressions toward short- and long-term goals.
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Conversions

  • Who saw your ad then visited?
  • Evaluate vendors and mediums for effectiveness.
  • Identify markets responding best to your message.
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Comparisons

  • Compare ad-exposed and non-ad-exposed visitors to understand how your advertising is influencing visitor behavior.
  • More effectively tell the story of how your campaigns influence quality visits.
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Delivered to fit your marketing workflow 

Five powerful tools in one streamlined package, designed to eliminate guesswork and fuel strategic action in your existing workflows.

 

Delivered to fit your marketing processes 

Eliminate guesswork and fuel strategic action within your existing workflows.

For Marketers:

  • Analyze near real-time ad delivery and performance metrics within your DCO Dashboard.
  • Leverage performance insights that capture impact beyond your digital efforts with board-ready Campaign Performance Reports

Agency Connect: 

  • Create and manage campaigns and pixels in Campaign Hub.
  • Import ad data into your existing tech stack using the Agency Connect data feed for advanced modeling and insights.

Zartico's Partner Program empowers agencies, tech partners & place-based marketers with unmatched marketing intelligence

 

Zartico's Partner Program empowers agencies, tech partners & place-based marketers with unmatched marketing intelligence