Marketing Intelligence To Support Agency Strategy
Zartico’s DCO offers our Agency Connect data feed that directly delivers intelligence from our Proprietary Integrated Data Model into agency tech stacks, providing our partners with unparalleled normalized and cleaned data with modern data science at their fingertips.
Gain a competitive advantage with the feeds served directly to you for advanced analytics and modeling
card-link-2Unique Performance Calculations for Smarter Decision-Making
Our structured, machine-readable data insights are delivered weekly and integrate seamlessly with your analytics stack. Additionally, agencies can leverage custom formulas built from our raw data to uncover hidden patterns and opportunities:
- Cost Per Visitor
- Market Efficiency Index
- Optimal Frequency Analysis
- Time-to-Conversion Decay Curve
- High-Value Visitor Segmentation

Why this matters:
Place-Based Marketers, Attractions, Venues, Retail, Entertainment, Tourism, and More
- See the complete customer journey. Connect marketing investment to actual visitation, spending, and audience behavior.
- Optimize spend in real-time. Shift budgets toward high-performing channels, vendors, and audience segments.
- Prove economic impact. Show stakeholders and investors clear, data-backed marketing performance results.
- Gain the insights you need to prove, optimize, and grow your marketing efforts.
Who We Partner With
Why Agencies Choose Zartico
- End the fragmentation. No more jumping between multiple platforms—get unified campaign performance insights in one place.
- Prove real-world marketing impact. Our DCO (Digital Campaign Optimization) measures actual visitation lift and spending trends—not just digital engagement.
- Strengthen your agency’s value. Differentiate your services with Zartico Partner Certification, exclusive training, and co-branded marketing opportunities.
- Give your clients the clarity they need to see how marketing translates into real-world impact.

Technology & Data Partners
Why Tech Partners Choose Zartico:
- Enhance your analytics & reporting solutions. Integrate Zartico’s insights into your platforms to provide destination marketing performance data.
- Expand your measurement capabilities. Leverage Zartico’s real-time media and visitation insights for deeper performance analytics.
- Seamless Data Feeds. Deliver trusted, high-resolution marketing intelligence to your clients with ease.
- Power your platforms with independent, real-world marketing performance data.

Insights that fuel action and strategy
Don’t save your data for the end-of-campaign report — use it to improve in-flight campaigns,
reduce ad waste, and identify opportunities in new markets or vendors.
Impressions
- Validate early campaign performance.
- Balance impressions toward short- and long-term goals.
Conversions
- Who saw your ad then visited?
- Evaluate vendors and mediums for effectiveness.
- Identify markets responding best to your message.
Comparisons
- Compare ad-exposed and non-ad-exposed visitors to understand how your advertising is influencing visitor behavior.
- More effectively tell the story of how your campaigns influence quality visits.
Delivered to fit your marketing processes
Eliminate guesswork and fuel strategic action within your existing workflows.
For Marketers:
- Analyze near real-time ad delivery and performance metrics within your DCO Dashboard.
- Leverage performance insights that capture impact beyond your digital efforts with board-ready Campaign Performance Reports.
Agency Connect:
- Create and manage campaigns and pixels in Campaign Hub.
- Import ad data into your existing tech stack using the Agency Connect data feed for advanced modeling and insights.