States have a fundamentally different role than city and county tourism offices. View your visitor economy from a macro statewide perspective while also diving into micro-level regional detail.
Savvy marketers deserve stronger tools
Capturing post-impression visits is only one step. Zartico’s Digital Campaign Optimization (DCO) elevates what matters to you.
Built on our patent-pending geolocation data quality, Zartico developed new workflows, new insights and new data science to ensure you can confidently make strategic decisions based on ad performance.
- Top-quality data means more accurate insights — ones you can trust and defend.
DCO eliminates variances in measurability across origin markets, ad vendors, and ad mediums to ensure you can compare performance accurately and confidently.
- A focus on the right metrics that you can use to optimize in-flight campaigns.
Maximize your investment. DCO provides faster, clearer insight into which elements of your campaign are generating quality visits and which aren't — so you can make faster, clearer decisions.
- Features that align with your workflow to save time and unlock new possibilities.
Our tools integrate into your existing workflows, streamline campaign setup, and provide confidence your campaign measurement is working.
Best of all, DCO allows marketers and their agencies to work together with confidence, clarity, and visibility into the most important of strategic decisions. And since Zartico doesn’t sell media, DCO serves as an unbiased complement to your media strategy.
Delivered to fit your marketing workflow
Five powerful tools in one streamlined package, designed to eliminate guesswork and fuel strategic action in your existing workflows.
DCO development guided by insights from agencies & destination clients
Hear more about Digital Campaign Optimization
Jay Kinghorn
Zartico
In designing DCO, Zartico addresses common pitfalls that plague many of today's attribution tools.
Nicole Brownell
Zartico
Robust, reliable tools like DCO fill the gaps in marketer's toolkits and strengthen the agency-marketer relationship.
Sarah Lehman
Zartico
The biggest lever that our partners have to be that hero is through their marketing efforts to bring in the right visit at the right time.
Timothy Bush
Visit Lake Charles
Using actionable geolocation power insights will remove the guesswork of what we are trying to see as marketers.
Danni Winter + Stuart Maas
Noble Studios & Visit Lake Tahoe
Make better decisions with data that is trustworthy and easy to understand.
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Josh Derouin
BVK
It's not just for tourism — DCO is for any place that wants to understand what's working in their marketing.
TJ Walz
MMGY
DCO's data feed streamlines the agency workflow, bringing marketing performance data to where you need it.
Timothy Bush
Visit Lake Charles
DCO reveals marketing opportunities and supports meaningful data storytelling.
DCO helps marketers attract more of the right visitors at the right time.
DCO helps marketers attract more of the right visitors at the right time.
What makes us different
A conversion, or ad-exposed destination visit, happens when we match a digital ad exposure to a destination visit. Most tools simply stop there, but we see this as the tip of the iceberg. What lies beneath the surface is what makes DCO excel for marketers.
DCO is fueled by Zartico’s industry-leading geolocation data. Where others skip the difficult work of cleaning, transforming, and enriching the raw geolocation and impressions data, we lean in. We receive a daily feed of raw geolocation observations — up to 2 billion data points a day — which is refined through normalization and hot spot filtering, then applied to your points of interest according to our standardized Place-Based Strategy.
Our ad impressions data follows the same rigorous process, while also accounting for measurement variances in origin markets, ad mediums, and ad types — steps that other vendors miss.
These data signals combine to create Zartico’s reimagined attribution model. The insights you’ll find in DCO clearly identify markets driving yield, opportunities for greater investment, and top-performing vendors — in a tool designed to drive your campaigns toward future success founded on continuous improvement and strategic foresight.
Ready to see what reimagined attribution can do for your marketing?
