Maximize digital marketing investment with tools designed for efficient, effective and agile optimizations.
Savvy marketers deserve stronger tools
Capturing post-impression visits is only one step. Zartico’s Digital Campaign Optimization (DCO) elevates what matters to you.
Built on our patent-pending geolocation data quality, Zartico developed new workflows, new insights and new data science to ensure you can confidently make strategic decisions based on ad performance.
- Top-quality data means more accurate insights — ones you can trust and defend.
- A focus on the right metrics that you can use to optimize in-flight campaigns.
- Features that align with your workflow to save time and unlock new possibilities.
Best of all, DCO allows marketers and their agencies to work together with confidence, clarity, and visibility into the most important of strategic decisions.
Insights that fuel action and strategy
Impressions
- Validate early campaign performance.
- Balance impressions toward short- and long-term goals.
Conversions
- Who saw your ad then visited?
- Evaluate vendors and mediums for effectiveness.
- Identify markets responding best to your message.
Comparisons
- Compare ad-exposed and non-ad-exposed visitors to understand how your advertising is influencing visitor behavior.
- More effectively tell the story of how your campaigns influence quality visits.
What makes us different
DCO is fueled by Zartico’s industry-leading geolocation data. We receive a daily feed of raw geolocation observations — up to 2 billion data points a day. Our dedicated team of data scientists then meticulously clean, balance, and validate this data.
The result? Insights you can trust and confidently defend as you make important decisions about your marketing investment.
Zartico's reimagined attribution, purposefully named Digital Campaign Optimization, is designed to drive campaigns toward future success by emphasizing continuous improvement and strategic foresight.
What makes us different
DCO is fueled by Zartico’s industry-leading geolocation data. We receive a daily feed of raw geolocation observations — up to 2 billion data points a day. Our dedicated team of data scientists then meticulously clean, balance, and validate this data.
The result? Insights you can trust and confidently defend as you make important decisions about your marketing investment.
Marketers need to know — and feel confident — that their campaigns are working.
DCO provides the tools and insights to drive high-quality visitation and reveal new market opportunities. Tell a better story about your marketing wins, and bring stakeholders on board to strengthen your brand.
Data-driven agencies need a solution that cuts out guesswork and busywork.
DCO is designed to address the most common failure points in tracking digital campaigns and to funnel ad data into systems you already use. Spend less time in spreadsheets and more time on strategy.