States have a fundamentally different role than city and county tourism offices. View your visitor economy from a macro statewide perspective while also diving into micro-level regional detail.
Savvy marketers deserve stronger tools
Capturing post-impression visits is only one step. Zartico’s Digital Campaign Optimization (DCO) elevates what matters to you.
DCO reimagines the marketing attribution model, tying ad impressions to on-the-ground observations with behavioral data to drive ROI and precise, strategic optimization. Link marketing efforts to measurable outcomes, optimize digital investment strategies, and maximize return.
Guided by insights from agency and destination partners, this tool was purpose-built to serve both agencies and their clients with reliability and transparent methodology in mind.
DCO insights answer: Did they come? Did they spend? Did they stay?
DCO insights activate: Optimization tactics to maximize your investments
- Key Metrics, Calibrated for Accuracy: DCO delivers impression, conversion, and comparison metrics powered by advanced data science — not assumptions or multipliers.
- Measure Lift and ROI: Leverage your digital conversions alongside Zartico’s Integrated Data Model for a holistic view of all marketing efforts measured through arrival, spending, and lodging increases across the destination. See and report actual impact details where it matters most.
- See the Impact, Share the Impact: Visualize campaign performance metrics in a dedicated DCO Dashboard. Then take the story to your stakeholders with rolling, board-ready Campaign Performance Reports that highlight insights customized to the campaign stage.
- Agency Connect: Designed with input from end users, DCO’s Agency Connect seamlessly integrates your agency into your data solutions. Configure pixels in the Campaign Hub, monitor delivery, and plug a direct feed of campaign and conversion data into the agency tech stack to unlock custom modeling and insights.
DCO development guided by insights from agencies & destination clients
Delivered to fit your marketing workflow
Five powerful tools in one streamlined package, designed to eliminate guesswork and fuel strategic action in your existing workflows.
Delivered to fit your marketing processes
Eliminate guesswork and fuel strategic action within your existing workflows.
- Create and manage campaigns and pixels in Campaign Hub.
- Analyze near real-time ad delivery and performance metrics within your DCO Dashboard.
- Leverage performance insights that capture impact beyond your digital efforts with board-ready Campaign Performance Reports.
- Import ad data into your existing tech stack using the Agency Connect data feed for advanced modeling and insights.
Hear more about Digital Campaign Optimization
Jay Kinghorn
Zartico
In designing DCO, Zartico addresses common pitfalls that plague many of today's attribution tools.
Nicole Brownell
Zartico
Robust, reliable tools like DCO fill the gaps in marketer's toolkits and strengthen the agency-marketer relationship.
Sarah Lehman
Zartico
The biggest lever that our partners have to be that hero is through their marketing efforts to bring in the right visit at the right time.
Timothy Bush
Visit Lake Charles
Using actionable geolocation power insights will remove the guesswork of what we are trying to see as marketers.
Danni Winter + Stuart Maas
Noble Studios & Visit Lake Tahoe
Make better decisions with data that is trustworthy and easy to understand.
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Josh Derouin
BVK
It's not just for tourism — DCO is for any place that wants to understand what's working in their marketing.
TJ Walz
MMGY
DCO's data feed streamlines the agency workflow, bringing marketing performance data to where you need it.
Timothy Bush
Visit Lake Charles
DCO reveals marketing opportunities and supports meaningful data storytelling.
DCO helps marketers attract more of the right visitors at the right time.
DCO helps marketers attract more of the right visitors at the right time.
What makes us different
A conversion, or ad-exposed destination visit, happens when we match a digital ad exposure to a destination visit. Most tools simply stop there, but we see this as the tip of the iceberg. What lies beneath the surface is what makes DCO excel for marketers.
DCO is fueled by Zartico’s industry-leading geolocation data. Where others skip the difficult work of cleaning, transforming, and enriching the raw geolocation and impressions data, we lean in. We receive a daily feed of raw geolocation observations — up to 2 billion data points a day — which is refined through normalization and hot spot filtering, then applied to your points of interest according to our standardized Place-Based Strategy.
Our ad impressions data follows the same rigorous process, while also accounting for measurement variances in origin markets, ad mediums, and ad types — steps that other vendors miss.
These data signals combine to create Zartico’s reimagined attribution model. The insights you’ll find in DCO clearly identify markets driving yield, opportunities for greater investment, and top-performing vendors — in a tool designed to drive your campaigns toward future success founded on continuous improvement and strategic foresight.
Ready to see what reimagined attribution can do for your marketing?
