We’re making it easier for state tourism offices to support emerging destinations.
Zartico is partnering with state tourism offices to provide low-cost access to Z-Light, a streamlined reporting tool powered by industry-leading data insights.
Destination leaders in economically distressed regions are accustomed to doing a lot with a small staff and an even smaller budget. Access to data through commissioned research studies or expensive reports is simply out of reach.
With Z-Light, leaders can keep a finger on the pulse of what’s happening in their communities and identify new opportunities for growth.
Zartico's most streamlined reporting tool illuminates the factors at work in your visitor economy. Fast, easy to use, completely shareable, and designed for impact.
Enlighten opens new pathways for assistance.
Our focus on data access and education allows states to invest in emerging destinations in new ways.
Engage local leaders as you share best practices for data storytelling and encourage sharing with stakeholders. State sponsors receive access to participants’ Z-Light workspaces, making it easy to compare notes and offer guidance.
Destination data is a powerful tool for change.
Access to reliable, actionable insights supports tourism leaders to:
- Tell a better story with data
- Defend tourism funding against competing demands
- Communicate the value of the visitor economy and the efforts of the destination organization
- Make decisions informed by rich visitation, spending, and lodging data
Participating States
Interested in offering this program in your state?
Get in touch to find out how to become an Enlighten partner.