Metrics That Matter

States have a fundamentally different role than city and county tourism offices. View your visitor economy from a macro statewide perspective while also diving into micro-level regional detail.

Turn Insights Into Action

Zartico’s DCO and Agency Connect Feed deliver unmatched transparency and real-time intelligence for media agencies looking to optimize their campaigns based on actual visitation data—not just clicks or impressions.

By integrating directly into an agency's analytics environment, our feed empowers you to more efficiently and effectively use conversion-based signals for media optimization, market optimization and elimination of ad waste.

Why It Matters

Evaluate campaign success based on actual visitation and behavior.
Compare vendor efficiency and effectiveness by measuring the conversion rate.
Adjust in-flight campaigns using real-time signals rather than waiting for a wrap report.
Seamlessly integrate data into existing media performance dashboards and reporting.
Receive board-level reporting post-campaign while maintaining access to the data throughout.

What’s Inside DCO and the Agency Connect Feed?

Our structured, machine-readable data is delivered weekly and integrates seamlessly with your analytics stack. Data includes:

Impression-to-Visit Attribution – Understand which ads and placements drive real-world traffic.
Conversion Rate - Easily compare vendor, market and medium performance for campaign planning and optimization. Establish internal performance guidelines and benchmarks across your portfolio of clients.
- Because we’re extra: Expect the highest match rate with Zartico’s non-biased, full coverage mapping technology!
Conversion Window – Track how long it takes for an exposed audience to convert into visitors to understand whether low, medium or high-funnel activities are converting as intended.
Market & Audience Insights – Compare performance across geographies and behavioral segments and gain insight into key consumer behaviors.
Vendor Efficiency – Pinpoint which partners deliver the best value per conversion.
Location-Based POI Correlation: - Get direction as to how your audiences are behaving in-destination.

Simple Metric Descriptions

Market Conversion Share

See which markets really matter

Shows you what percentage of your total conversions come from each market. This helps you understand if a market with a high conversion rate is actually delivering meaningful results or just a tiny fraction of your total conversions.

Example: A market might convert at 10%, but only account for 0.5% of all conversions—meaning it might not be worth additional investment.

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Vendor Conversion Share

Know which vendors deliver visitors

Reveals what percentage of your total conversions each vendor is responsible for. This helps you identify which vendors are truly driving meaningful results versus those that might have high rates but low overall impact.

Example: Vendor A might have a 5% conversion rate but deliver 40% of your conversions, while Vendor B has an 8% rate but only 3% of total conversions.

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POI Visitation Patterns

Intelligence for how ads influence visitor behavior

Compare where ad-exposed visitors go versus non-exposed visitors across different POI categories and regions. See if your ads are effectively driving traffic to restaurants, retail, attractions, or accommodations showing movement by region and by category, without the ability to filter categories within specific regions. No gaps, no self-select mapping bias. With Zartico, experience the clearest view through our advanced mapping technology— No gaps, no self-select mapping bias.

Example: Visitors who saw your ads might visit museums 28% more often or spend 40% more time in your entertainment district compared to those who didn't see your ads.

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Conversion Timeline

Track patterns in conversion flow over time

Shows how your conversions trend over days, weeks, and months. This helps you see if your campaign is gaining momentum or slowing down and reveals patterns in visitor behavior after seeing your ads.

Example: During the post-campaign analysis, you notice that conversions peak 46 days after campaign launch, helping you time your staffing and inventory decisions accordingly.

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Complimentary Solutions

Website Attribution Closing the Gap on Walled Gardens

Many walled garden platforms restrict advertisers from directly measuring their campaign impact outside of platform-specific metrics. When you combine Zartico’s Website Attribution with our Agency Data Feed - we bridge this gap.

Track Paid Media from Walled Gardens: Capture engagement data for Ads driving traffic to your website and understand whether those site visits turn into destination visits.
Extend Attribution Beyond Clicks: By connecting web interactions to real-world visitation using geolocation tracking, we provide a full-funnel view of the traveler’s journey.
Align Website Data with Visitor Behavior: Measure the true impact of social and search campaigns, even when those platforms limit direct conversion tracking.

Why Zartico?

Zartico offers fully transparent, cross-vendor attribution.

Our solution is:

Advanced Geospatial Mapping: High-resolution mapping captures total conversions and removes the bias of self-select mapping.
Vendor-Agnostic: We don’t sell media, so we’re unbiased in our reporting.
Privacy-First: Powered by aggregated and anonymized geolocation data.
Designed for Agencies: Easy ingestion for seamless integration into your dashboards.

Insights that fuel action and strategy

Don’t save your data for the end-of-campaign report — use it to improve in-flight campaigns,

reduce ad waste, and identify opportunities in new markets or vendors.

Impressions

Validate early campaign performance.
Balance impressions toward short- and long-term goals.