Zartico Digital Campaign Optimization (DCO)
Digital Campaign Optimization (DCO) is a purpose-built marketing attribution solution designed for travel and entertainment businesses like destinations, ski resorts, attractions, and entertainment venues.
DCO connects ad impressions to real-world behavior, focusing on campaign performance metrics to empower marketers to optimize strategies for maximum impact and return on ad spend (ROAS). Guided by insights from agency and destination partners, DCO ensures reliability and transparency through its robust methodology, serving both agencies and their clients effectively.
Zartico Website Attribution
Connect website engagement with real-world destination visits to measure the influence a website has on visitation. Website Attribution combines engagement data from a website pixel with Zartico’s powerful Integrated Data Model to help marketers understand which website content converts and how travelers use it to plan their visits.
Zartico Destination Operating System® (ZDOS®)
ZDOS® streamlines integrated data insights into a marketing performance dashboard. Used by destination marketing organizations and place-based marketers, ZDOS® is used to plan, monitor, and report on effective marketing strategies while meeting the needs of economic impact and community. Powered by Zartico’s latest technological advancements, the modules in ZDOS® reveal granular patterns in how people move, stay, and spend.
Zartico Lodging Data
Powered by the largest commercially available data set for hotels and short-term vacation rentals, Zartico Lodging Data surfaces key performance indicators and offers a look into future bookings.
Marketers can use lodging insights to answer key questions and develop targeted marketing strategies to capture high-quality overnight visits.
Zartico Insights
Leverage Zartico’s Integrated Data Model to derive unique insights and analysis to answer specific questions about marketing opportunity and impact, feasibility, or planning. Zartico Insights offer deeper visitor analytics, and studies are often commissioned as the initial step to deliver high-impact feasibility and strategic planning.
Trusted data, stronger marketing performance
Zartico is trusted by thousands of place-based marketers. Our proprietary and patent-pending data science methodologies ensure your insights are scientifically reliable. Zartico’s products empower marketers to identify and engage your ideal customers at the optimal time, optimize your marketing tactics to maximize effectiveness and efficiency, and communicate real-world impact.
Zartico strengthens your strategic marketing with reliable data. Reach out to get started today.
Ready to unlock lodging insights for your destination? Talk to our team today.
