States have a fundamentally different role than city and county tourism offices. View your visitor economy from a macro statewide perspective while also diving into micro-level regional detail.
Strategic studies: A balance of structured and unstructured data
Our Zartico Insights studies leverage Zartico’s proprietary Integrated Data Model to address questions that were previously left unanswered or reliant on biased surveys and small samples. By merging unbiased data with expert logic, we provide a comprehensive and clear perspective that drives informed decision-making.
Illuminating patterns for action
Our studies are often commissioned as the first step toward delivering high-impact feasibility and strategic plans for major events, destinations, site selection, and master planning.
Zartico has conducted over 3,500 place-based studies for more than 400 destinations across North America.
What problems can these studies solve?
Impact Measurement
- What is the impact on the economy — across businesses and the community?
- What’s the potential ROI of a new initiative or marketing campaign?
➡️ Taylor Swift Eras Tour Impact: Zartico conducted the first U.S. study of the economic engine driven by Taylor Swift’s concerts, revealing the profound influence of her nationwide tours on host destinations.
Marketing Efficiency
& Audience Engagement
- Who are your most valuable customers, and when is the best time to engage them?
- What types of marketing touchpoints drive the highest conversion?
➡️ By understanding patterns of consumer movement, Zartico helps organizations optimize ad placements, timing, and messaging — maximizing budget effectiveness.
Destination Feasibility,
Sports & Event Planning
- What can be learned from past events to prepare for the influx of visitors during a major event?
- What infrastructure or services are required to meet visitor demand without straining resources?
➡️ NBA All-Star Study: Zartico’s predictive data model empowered Salt Lake City to prepare for and host this celebrity event, driving over $280 million in economic impact.
Customer Behavior &
Flow Analysis
- How do customers move through a place?
- Which attractions are driving engagement, and where are the bottlenecks?
➡️ These insights allow places to map customer flow, develop plans for new product and optimize signage, crowd flow, and transportation to improve the guest experience while increasing efficiency.
Cottonwood Canyons Study: Zartico's geolocation data revealed that while winter congestion is often attributed to tourists, over 70% of traffic in Utah's Cottonwood Canyons comes from local residents. This insight enabled Visit Salt Lake to launch a resident-focused shuttle program and implement strategies to improve access while preserving community enjoyment of the mountains.
Strategic Planning for Future Growth
- Where should we invest next to drive economic expansion?
- Is this product or venue an opportunity for our location?
- Are there new segments we should target to diversify our market share?
➡️ Zartico’s Insights studies reveal emerging trends, untapped opportunities, and data-backed recommendations to support long-term planning and sustainable growth. We study all aspects of a place. From convention development, sports team feasibility, overtourism, and the impact of new product and master planning.
Ready to see what Zartico Insights will reveal for you?
Delivered to fit your marketing workflow
Five powerful tools in one streamlined package, designed to eliminate guesswork and fuel strategic action in your existing workflows.
DCO helps marketers attract more of the right visitors at the right time.
What makes us different
A conversion, or ad-exposed destination visit, happens when we match a digital ad exposure to a destination visit. Most tools simply stop there, but we see this as the tip of the iceberg. What lies beneath the surface is what makes DCO excel for marketers.
DCO is fueled by Zartico’s industry-leading geolocation data. Where others skip the difficult work of cleaning, transforming, and enriching the raw geolocation and impressions data, we lean in. We receive a daily feed of raw geolocation observations — up to 2 billion data points a day — which is refined through normalization and hot spot filtering, then applied to your points of interest according to our standardized Place-Based Strategy.
Our ad impressions data follows the same rigorous process, while also accounting for measurement variances in origin markets, ad mediums, and ad types — steps that other vendors miss.
These data signals combine to create Zartico’s reimagined attribution model. The insights you’ll find in DCO clearly identify markets driving yield, opportunities for greater investment, and top-performing vendors — in a tool designed to drive your campaigns toward future success founded on continuous improvement and strategic foresight.
Transforming data into decisions
With our proprietary insights, Zartico helps clients move beyond assumptions and harness the power of data to shape strategic initiatives, enhance resource allocation, and maximize destination impact. Let Zartico’s expertise guide your next big opportunity.
